Enough time to create Between Digital Marketing and Social Media Marketing
Digital Marketing / Advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a number of jargon for most of the people who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it essential for today’s business specific person? We’re here to break it down in which you in the simplest words possible.
Online Marketing in actual fact marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience easily.
That is one. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing can be a wider concept as compared to social media marketing in the sense that, all social networking platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing aside social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. This is often a way to get higher rankings planet search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every site owner as it helps you stand out among the sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that possess a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy within so as support keep reminding them concerning their visit to your website.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
